“Who do you know that I should know?

– John Maxwell

Why are introductions & referrals the best lifeline for business?

Because it’s social proof.

When a person introduces or refers an acquaintance or friend to a business, they are essentially giving their seal of approval and staking their reputation.

At the US India Chamber of Commerce, we understand the value of introductions and referrals, which is why it’s one of the core services we provide to our members. When prospective members ask, “Why should I join the US-India chamber?” one of the answers we proudly share is our robust referral network.

Research consistently shows warm introductions and referrals are far more effective than cold outreach. They shorten sales cycles, build stronger relationships, and lead to better business outcomes. By fostering connections within our network, we help businesses not just survive but thrive.

Our 25-year legacy in DFW and beyond has enabled us to build an extensive network of business owners, executives, and government officials, as evidenced by over 800 attendees at our Annual Awards Banquet. Our network affords a wide range of opportunities for introductions and referrals.

So, the next time you have a conversation with a client or prospect, don’t forget to ask, “Who do you know that I should know?”

And, of course, who do you know that we should know?

Connecting people. Creating opportunities.

Warm regards,
Raj Daniels
PRESIDENT, USICOC DFW